Social Capital & Brand Awareness Self-Evaluation Scoring: 0 = Not at all · 1 = Weak · 2 = Moderate · 3 = Strong · 4 = Fully transferable Your Info 1. Social Capital (Trust & Relationships) Key relationships are tied to the company, not just the founder01234 Strategic partners are documented and formalized01234 Referral sources are part of a branded, repeatable system01234 Relationship data is stored in a CRM or system01234 Introductions can happen without founder involvement01234 2. Authority & Influence The business (not just the owner) is seen as an authority01234 Speaking, panels, or media appearances are company-branded01234 Industry credibility exists beyond personal reputation01234 Thought leadership content is owned by the business01234 Authority drives inbound opportunities01234 3. Brand Awareness & Recognition Ideal customers recognize the brand name01234 The brand has a clear, differentiated market position01234 Messaging is consistent across all channels01234 Customers can explain what makes the brand different01234 Brand awareness contributes to pricing power01234 4. Owned Attention & Reach The business owns its audience (email, community, list)01234 Website traffic is steady and brand-driven01234 Content generates leads without direct outreach01234 Social or content channels are business-owned01234 Attention channels would remain valuable after founder exit01234 5. Transferability & Exit Readiness The business can generate trust without the founder01234 Brand systems are documented (voice, positioning, ICP)01234 Relationships are institutionalized, not personal01234 A buyer could step in with minimal brand disruption01234 Social capital and brand would survive leadership change01234 FINAL SCORE ( /100) Score Interpretation 0–39: Personal Goodwill Heavy Value is tied to the founder High buyer risk Likely earn-outs and discounts 40–69: Transitional Some enterprise value Needs systemization before exit 12–36 months of work can unlock value 70–85: Exit-Ready Strong brand and social capital Transferable trust Attractive to strategic buyers 86–100: Premium Asset Enterprise goodwill dominates Higher multiples Broader buyer pool (PE, strategic, ESOP) The Big Insight If your score drops sharply when you ask“What happens if I disappear tomorrow?”you’re still building personal equity, not enterprise value. Get My Exit Readiness Score