I know, I’m shameless. But it got you here so… Take a look at your website as a customer…but not just any customer, the customer you’re trying to attract. Before you go to your site, open a private or incognito browser. This is to eliminate any previous caching of your site. The first thing you…
This blog is an audio recording of a short message given the last week of November 2022. I give weekly educational messages in 3-minutes or less and thought you might benefit from this week’s message. It’s short, so give a listen…
Blogging is a great way to position you as an expert in your field. It also helps you build an email list and a following – all are helpful as you endeavor to grow your organization’s profitability. Keep in mind that blogging is only part of your overall strategic marketing plan, and by the way, if you don’t have…
Don’t get caught off guard If you don’t have someone monitoring your website 24/7 for updates you’re leaving your company open to hackers who use ransomware and other means to make your life a living hell. When was the last time you or your designated webmaster checked for updates? Websites are not static, they’re dynamic….
Over the years, I have had great success at providing marketing and sales processes in many companies and organizations. I’ve also had my share of failures along the way and I have to tell you, I’ve learned more from my failures than I’ve ever learned from my successes. Failure builds character, success reveals it. So, in an…
User Experience (UX) is a critical element of an effective website. Myth #1 – White space is wasted space White space or “negative space”, referring to the empty space between and around elements of a design or page layout, is often overlooked and neglected. Although many may consider it a waste of valuable screen estate,…
Many years ago I attended a seminar that revolutionized my communication skills. I used to wonder why I “rubbed people the wrong way” or why I couldn’t remember names. Just curious but do you rely on the adage, “I just can’t remember names.”? Stop it. Now. Okay, that was a little direct but sometimes we…